Archive - THE BRAND SOUP

How to Create a Great Value Proposition: Your Step-by-Step Guide (Part 1)

A value proposition briefly captures why customers should choose your product. This guide will show you how to create a strong one for your brand.

Jul 29, 2024 •

Muhammad Omar

7

April 2024

What's in a Brand for Your Startup? - Lessons from Tesla, Amazon, Zappos, Etsy, & More

Forget about visuals and advertising, and find your brand-product fit.

Apr 22, 2024 •

Muhammad Omar

5

1

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